by Dewi Paulino - Marketing Manager
September 14, 2009
In today’s competitive marketing arena, having the best reporting and campaign analysis is essential. Unicast is commited to providing our clients with deep insight into campaign results and and the effectiveness of rich media and web video against other forms of online advertising.
With that in mind, we’ve hired Dan Berra as our new VP of Business Intelligence.
As a respected industry veteran, Dan brings more than 12 years of experience spanning financial and marketing analysis at Dell Corporation and T3 (The Think Tank). Most recently, Dan served as the Vice President of the Customer Insight Group at T3, where he built media and search analytics teams from the ground up and created data integration process and databases tying together ad server data, web analytics and client-side data into one interface. Previous to T3 he served as transactional marketing manager, at Dell Corp, where Dan headed the development of segment-level online metrics, created forecasting models and managed transactional marketing.
You can view the full press release by visiting our website: http://www.unicast.com/about/press.aspx?id=69