by Linh Ngo - Campaign Manager
March 3, 2010

I've heard whispers about SXSW since the day I moved to Austin. It's coming; it's going to be HUGE! But what the heck is it? Is it a music festival, a film festival or an interactive conference? Like some multiple choice answers, it's D, All of the Above. SXSW is a three headed monster, bringing live music from around the world, showcasing innovation in film and delivering the latest in interactive media (not to mention all the parties), overtaking Austin for nine days in March.
The organizers of SXSW have honestly thought of everything to help anyone from the seasoned SXSW attendee to the SXSW virgin to make the most of the event. There are smart phone apps to help build out your own personal schedule, Quick Response Codes (QR Codes) to create real life "follow me" buttons on every badge or you could even get yourself a SXSW friend to guide you through the event.
The SXSW website is brimming with information which is a little overwhelming. Best thing to do is to start in your area of interest: Music, Film or Interactive, and then go to News > FAQs.
Now if only you could get your Boss to send you. Yes, they've thought of that too!
Top 10 Reasons For Your Boss To Send You To SXSW Interactive
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Events