by Daniel Bloomfield- Campaign Manager
December 18, 2009
A few weeks ago Nielsen posted their top 5 online advertising trends for 2010. Most of this article is common sense to people who work in the world of rich media. However two of the trends mentioned in this article did interest me. The first was their number two trend:
“New models emerge to take advantage of smartphones. Accurate mobile measurement will be required to stay head of the snowballing growth of that media platform.”
In June of 2009, I bought my first smartphone and one of the things I noticed immediately was how bad most ads appeared on it. To me this seemed like such lost opportunity. I hope that in 2010 advertisers become more aware of how great the possibilities are for this forum and open up to the idea of taking risks and exploring new and emerging technologies that support this medium. With the growth of smartphone adopters there is tremendous potential for advertisers to really connect with audiences but only if the mobile advertising is done right.
The second trend on this list that excited me was the number five:
“More interesting and interactive online ads appear. Increased use of more creative advertising and content models online such as video, attention-seeking page takeover ads and mechanisms for greater interactivity will drive the next era of Web development.”
I personally love ads that provide the user with more than just the typical 300x250 or 728x90 banner advertisements. Adding interactive elements such as games, photo galleries, multiple videos, and quiz is a sure fire way to increase a users time spent with an ad and can contribute to a much more successful campaign.