Unicast

Recent research from eMarketer is showing that ad spending is bouncing back at a faster rate than previously expected. We have seen this scenario before, the economy turns south and marketing budgets and staffs get cut to the bone only to later come back stronger than ever. It’s a typical reaction and not the last time we will see this in our careers unfortunately.

So now that the money is flowing back, what have we learned? Ad dollars are flowing into search and video advertising at the highest rate with banner advertising having the third highest growth rate. Advertisers are really taking hold of video advertising and harnessing it’s power to engage and deliver their brand message. Video players abound on the web and video content seems to be everywhere making for a crowded marketplace. The next struggle for these advertisers will be how to differentiate their message above the rest of the video content. Creative departments will be pressured to come up with unique videos and partner with best-in-class vendors like Unicast who can provide custom formats and features to deliver the creative message.

The growth in video advertising will spark a new wave of creativity online and Unicast is ready and able to bring new creative solutions to the marketplace.

On March 7, 2010, James Dillon and James Egan, who lead our global and publisher solution initiatives, had the opportunity to attend the AdMonsters Publisher Forum XXII where they met and dined with some of our industry’s biggest publishers. The event was held at the Hamilton Park Hotel & Conference Center in Morristown, New Jersey and drew in over a hundred leaders in the online advertising space whose roles focus on online advertising operations and advertising technology. Unicast was a proud silver sponsor of the event along side several companies such as Collective, Operative, and Adsoftware.

Jim Egan had this to say about the event "this was definitely a solid networking event with Publisher Ad Ops professionals, who are often times in the driver seat for making vendor decisions on the publisher side. I definitely felt it was a worthwhile investment and I'm looking forward to attending the next Publisher forum in August."

The majority of the agenda for this event is comprised of member-led sessions, workshops, and breakouts covering a wide variety of relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

For more information on this event or to learn about other AdMonsters events coming soon please visit http://www.admonsters.com/events