Unicast

Recently, we finalized a report to help online advertisers know what women want from the web. By surveying 578 women in the U.S., we’ve helped shed further light on the influence women have when it comes to their purchasing power and how they plan to use it on the web this summer.

Some key findings that were revealed in our report were that 76% of women plan to use the web to connect with friends and family, 67% will keep up with the news, 64% plan to shop for sales/compare prices, 59% intend to entertain themselves (play games, listen to music or watch TV/movies), and 48% will research travel/vacations.

The fact is, women have enormous purchasing power and as advertisers we need to be aware of how to reach them – 85% of all brand purchases are made by women. As women continue to bring more of their daily tasks online this summer, we need to be prepared to get access to the women who will be plugged in this summer. To learn more and read the full report then visit the link below and see the numbers for yourself.

Unicast's 2010 What Women Want From the Web Report

We have all seen the articles stating that video in all of its greatest and latest forms will be the driving force behind online marketing in 2010, but what do we have to say about it?

Take a look at "Here, There And Everywhere: Digital Video Trends in 2010" written by Bryan Hjelm, which discusses how interactivity, HD and 3D are emerging and changing online video advertising as we know it.

Let us know what YOU think by posting your comments below!